How I Became Euphoria

My Journey

I had it all. I was living the dream. I was married with two beautiful kids living in the heart of Tribeca in downtown Manhattan in a beautiful apartment. My passions for community and music brought me to leave my corporate career to start LBNY Productions.

I produced numerous live music concert tours in the US, galas and events for the Israeli & Jewish community. I produced two of the biggest events in NYC for the Israeli community - Shlomo Artzi concert at Madison Square Garden and the Billboard Campaign in Times Square for the World Zionist Organization. I was surrounded by friends, vacationed in exotic destinations and spent summers in Israel with my family.


In 2016 my cousin, a 45 years old mother of three, was diagnosed with cancer. Suddenly I felt as if this happened to me, and I decided to be there for her and fight, as if it was my own fight. My cousin was running out of time, which made me realize the value of time. I was overwhelmed by this experience, and after her passing I fell into depression, struggled with my demons and couldn’t see anything positive in my life.

Two years later, I decided to leave everything I knew and took a step into the unknown. I separated from my husband and my community, left New York and moved to Miami, FL with my two sons. I chose to live by the beach, surrounded by palm trees, sun and water in a place where I didn’t know anyone and nobody knew me. I immediately felt connected to my new place, as if it was my home all along.

The breakout of the Pandemic in March 2020 made me feel overwhelmed, just like many others all over the world. Overnight I had to cancel tours and events I planned for a whole year. The constant reports on TV and social media threatened my state of mind and brought me to an anxiety attack. This is when I knew I needed to take the reins back. I chose not to surrender to this chaos and decided to focus my mind on a different reality.

The first step I took was to observe a “Technological Shabbat” - I shut down all electronic devices